Since  start of 2022   Genson Quality Plants  -part of the Genson group-  and Great Northern Hydroponic  -part of Soave enterprises-  set up together a Canadian  JV for propagating high Quality strawberry trayplants for the North American market

See below the link to the artkel .

https://www.hortidaily.com/article/9407540/canada-new-joint-venture-to-grow-strawberry-plants-for-the-north-american-market/